🎯 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽.

What are 𝗯𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀? Learn more here: ⬇️

Today, I hosted another session of 𝗔𝗻𝘁𝗷𝗲 𝗦𝗰𝗵𝘂𝗺𝗮𝗻𝗻’𝘀 𝟲-𝘄𝗲𝗲𝗸 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲.

𝗪𝗲𝗲𝗸 𝟮 was about the following topic: How to reach the 𝗿𝗶𝗴𝗵𝘁 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽 𝘃𝗶𝗮 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀?

𝗪𝗲𝗲𝗸 𝟯 will be about the following topic: How to 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀?

Happy Tuesday everyone and let’s do this 💪 next Tuesday at 7 pm.

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What are relevant segmentation attributes?

1.Select a reasonable amount of already available standard fields

2.Define a reasonable set of marketing attributes

3.Keep GDPR compliance in mind

4.Hide unnecessary fields

5.Keep in mind sb. needs to maintain and update
all relevant data on a regular basis

6.Update fields
based upon
campaign
feedback

What are the 3 different ways reaching the right target group?

1. Use dynamic marketing lists if accounts or contacts are matching required attributes and therefore are assigned automatically to the list
2. Utilize subscription
   lists when publishing payable content to a static target group accounts or contacts are manually assigned to
3. Benefit from target groups automatically generated from
   pre-defined segments

What are typical use cases for these 3 ways?

1. 1.Newsletter, event or training invitation
   à Marketing lists
2. 2.Newspaper or magazine subscriber,
   gym challenges with online content, such as fitness videos, and nutrition plans
   à Subscription lists
3. 3.Birthday e-mail, seasonal greetings,
   multi-wave campaigns (follow-up e-mail to
   all event or training participants)
   à Segments

How we can help

Do you face the same challenges?

Send me a direct message (DM) to
discuss the options.