Amazing newsletters in 5 minutes

📣 𝗔𝗺𝗮𝘇𝗶𝗻𝗴 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 𝗶𝗻 𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. What are 𝗯𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀? Learn more here: ⬇️

On Tuesday  I kicked-off 𝗔𝗻𝘁𝗷𝗲 𝗦𝗰𝗵𝘂𝗺𝗮𝗻𝗻’𝘀 𝟲-𝘄𝗲𝗲𝗸 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲.

𝗪𝗲𝗲𝗸 𝟭 was about the following topic: How to create 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗲-𝗺𝗮𝗶𝗹 / 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 for Online Marketing purposes?

All participants passed the challenge this week, but what will happen next week? 😉 Please stay tuned.

𝗪𝗲𝗲𝗸 𝟮 will be about the following topic: How to reach the 𝗿𝗶𝗴𝗵𝘁 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽 𝘃𝗶𝗮 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀?

Join me: https://www.linkedin.com/events/antjeschumann-s6-weekmicrosoftm7047564123064160257/comments/

Happy weekend everyone and let’s do this 💪 next Tuesday at 7 pm.

1. Imagine how the newsletter should look like and dissolve into its components.
2. Increase efficiency and save time by using pre-defined contents.

   1.Upload logos, pictures, content blocks (e.g., header and footer) to your library which are used again and again.

   2.Please follow corporate communication guidelines in any case.

   3.The visual language should reflect your corporate identity.

   4.Update (delete and add) your library on a regular basis, e.g., all 2-3 months, to keep the contents transparent and easy to find/ select.

3. Boost opening rates by crafting catchy subject lines.

   1.Communicate the purpose clearly and simply.

   Tell subscribers what to expect regarding the contents.
   Get attention without being over the top.
   Represent brand’ personality.

   2.A subject line should not be longer than
   45 characters, or 5-6 words.

   Different e-mail clients have different limitations
   (e.g., Gmail: 77 characters, Hotmail: 45 characters,
   Outlook: 60 characters, Yahoo: 45 characters)

   3.Add signature emoji at the beginning.

   (https://emojikopieren.de/)

   4.Avoid triggers for spam filters.
   (e.g., extreme punctuation, e.g.,  !!!???,
   all caps, e.g., MARKETING SECRETS INSIDE,
   over stylized fonts, e.g., This Gift Is Especially For You,
   overly promotional language, e.g., Buy NOW NOW NOW!)

4. Personalize contents.

   Personalize salutation and contents,
   maybe also subject line.

   Option A: Via HTML code, especially if you work with
   an agency/ agencies or you have your own developers, or

   Option B: Create different e-mail-templates for different
   target groups which is a little bit more effort but fulfills
   the same purpose if option A is not possible.

5. Driving traffic, generating sales or boosting subscribers by paying attention to call(s) to action.

   1.Choose a color that stands out from
   the rest of your newsletter.

   2.Use action words/ verbs, e.g.,

   Register now or
   Save one of the last three spots

   3.Embed your newsletter within and align with your marketing strategy, including different channels, social media etc.

How we can help

Do you face the same challenges?

Send me a direct message (DM) to discuss the options.

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